We want you to make art and say funny things. We want you to proclaim what you are thinking and feeling and wear it proudly on your chest! We want you to Be Your Own Brand!™ and stand out from the crowd.
And if you have a company brand, we want to help you stand out too, from the crowd of competitors. We want to use our imagination and our design capablities to make you something beautiful that perfectly expresses your company and that draws people to you; that says who you are and why they should be a part of your world, your company.
We believe... and we want you to believe too. We believe that everyone has the fundamental right and obligation to express what is uniquely them as an indidivual and as a corporate cultual. In summary, we believe in standing out from the crowd.
"Today's t-shirt is a standard, a banner, and a manifesto to a subtitle and visiting card - almost an ID card. It proclains lound and clear what people are thinking deep down. It is an extremely private skin, it is cut and scratched, tattooed and painted, all to become customized".
Christian Lacroix